Working on a Madonna show is always an intense experience, but the weeks leading up to Sticky and Sweet became especially stressful when the decision was made to try a new direction for the concert opening. With only weeks to go, Veneno was asked to create a brand new opening video, an effort I was asked to lead. Our amazing team of writers, designers, and animators did the impossible by bringing this whimsical opening sequence to life in four short weeks. Seeing the crowds cheer for Madonna as our video played out will always be one of the most exciting experiences of my life.
CLIENT: Veneno Inc. (Dago Gonzalez, Director) / Madonna
CONTRIBUTION: creative direction, 2D and 3D animation