logo Broadcast and Projection Designer

Fox 2005

In the world of 3D modeling, a Boolean is an object that is derived from subtracting one object from another. For the 2005 season on Fox, an entire graphic world was created using this one geometric device. But what is it that’s being subtracted from the Fox logo? The team of animators developing this look came to refer to it simply as “the shard.”

CLIENT: Troika Design Group
CONTRIBUTION: 2D and 3D animation, Flash animation, finish